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77″ LG OLED77C1PUB 4K HDR10 SMART AI OLED TV WITH THINQ
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- 4K UHD 3840 x 2160 OLED Panel
- HDR10, HLG, Dolby Vision HDR Support
- Dolby Vision IQ Enhancement Technology
- 120 Hz Refresh Rate / ALLM for Gaming
- Built-In Wi-Fi & Ethernet Connectivity
- Alexa, Google Assistant, Siri Control
- LG Content Store for Apps
- Dolby Atmos Decoding
Enjoy apps and internet-based content at four times the resolution of Full HD with the LG C1PU 77″ Class HDR 4K UHD Smart OLED TV. This 76.7″ OLED TV features a native resolution of 3840 x 2160, allowing you to view detailed UHD images, and the enhanced black and contrast levels of OLED technology helps colors seem more vibrant. HDR
njoy apps and internet-based content at four times the resolution of Full HD with the LG C1PU 77″ Class HDR 4K UHD Smart OLED TV. This 76.7″ OLED TV features a native resolution of 3840 x 2160, allowing you to view detailed UHD images, and the enhanced black and contrast levels of OLED technology helps colors seem more vibrant. HDR capability with HDR10, HLG, and Dolby Vision support provides a wider color gamut and increased brightness with compatible content and devices. Dolby Vision IQ technology uses your content’s genre to optimize the image of Dolby Vision content.
As a smart TV with Wi-Fi and Ethernet connectivity, you can download a variety of apps from the LG Content Store. You can control the C1PU with just your voice through your Google Assistant-, Amazon Alexa-, or Apple Siri-enabled device or via the included Magic Remote Control.
Content acquired via certain apps may require subscription to a service.
Self-Lit Pixels Provide Millions of Reasons to Love OLED
When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.
Dolby Vision IQ & Dolby Atmos
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound – a powerful combination that produces breathtakingly cinematic results.
FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.
LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience.
Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.
Modern Gaming Specs
LG OLED TVs are capable of a 1 ms response time, while support for VRR, ALLM, and eARC meets HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.
Partnerships with Game Industry Leaders
LG partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you’re guaranteed to get the most out of your games every time you play.
OLED Motion Pro
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores – even while you’re watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League, and more – it’s all here.
Bluetooth Surround Ready
Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM speakers, for a true surround sound experience without a wire in sight.
α9 Gen4 AI Processor 4K
At the core of this LG 4K OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
AI Picture Pro
Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.
AI Sound Pro
By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.
LG ThinQ AI is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.
Just tap your phone on the remote to mirror streaming content to the TV. You can even cast content stored on your phone and use it to control the TV – this is only possible with LG Smart TVs. You can also reverse mirror content from the TV to your phone, and it will even play the audio through your device.
Enhanced by LG Audio
LG OLED TVs work in perfect harmony with LG audio products. Once you pair a compatible LG soundbar with the TV, you can use the TV’s Magic Remote to control the soundbar’s volume and sound modes. You also get to enjoy the full potential of your TV’s sound engine through the sound bar. If you have compatible LG TONE Free earbuds, pair them with your TV to search with your voice, control volume, and even change channel.
- Wide viewing angle
- Intense Color (Wide Color Gamut)
- Billion Rich Colors
- 100% color fidelity
- Auto Genre Selection for HDR content
- AI 4K Upscaling
- TV Sound Mode Share
- Cinema HDR
- Magic Explorer
- Next Picks
- HGiG for gaming
- Netflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, YouTube TV, Spotify, iHeartRadio, and more content partners
- LG Content Store for app downloads
- Full web browser
- LG Channels
- Gallery Mode
- Home Dashboard
- Works with Google Assistant, Alexa, Apple AirPlay 2, and Apple HomeKit with optional equipment
- Magic Remote Control with point, click, scroll, and voice control
- Universal remote control functionality with Auto Device Detection
- Intelligent Voice Recognition
- Down-firing speaker design; front-firing design when used with the stand
- WiSA ready (requires optional adapter)
- OLED Surround
- LG Sound Sync
- IP control
- Simplink HDMI CEC
- Smartphone connectivity
- 4K @ 120 Hz compatibility for all HDMI inputs
- eARC on HDMI 2
- ONE YEAR WARRANTY FROM LG.